Post about "Marketing"

Your Real Estate Marketing Niche

Starting in real estate often means being the “jack of all trades” in the area. Your expertise becomes anything related to real estate, whether it be listing homes, selling homes, or maybe even doing a home loan. Your real estate career gets even more clouded as you get involved with the different types of real estate from condos, homes, land, multi-units or maybe even stretching to commercial. Performing this many real estate tasks is a juggling act that very few agents ever survive.In order to close business every month, have a life, and experience the big rewards it becomes necessary to specialize in a in a niche of real estate. Before we can examine the benefits of specialization let’s examine the fears that many people have about selecting a niche:
I will lose business by specializing
There aren’t enough transactions for me to specialize
I don’t know enough about anything in real estate to specialize
These are all common fears to experience before selecting a niche to specialize in and dominate. As you are considering your niche, I invite you to consider the following question:If you had a possibly fatal heart condition and you were looking for a Doctor to help you, which Doctor would you select?A) The Doctor who is a Podiatrist, Pediatrician, and a CardiologistOrB) The best Cardiologist in your stateFor most they would select “B” because that Doctor would have handled more conditions than the “A” Doctor. She would have the experience, have run into more problems, have solved more cases and would have to be the absolute best in order to make a living in just one area of medicine.So, by selecting a niche are you turning away business or are you inviting more of your niche than you ever could imagine?Selecting your real estate marketing niche will bring you a flood of business for that niche. In order to demonstrate your expertise in a particular area, it doesn’t take shouting from the treetops that you are the “expert”. Here are some methods that you can do to demonstrate your expertise in a niche and start bringing in more of the business:
Write articles – Write articles about the type of real estate product that you have a passion for. For example if your passion is condos write articles about home owners associations, selecting a community, and even choosing the right floor plan.
Contribute on forums – There are often community forums where local residents bring up questions about communities or their local city. Participate in these forums (without directly asking for business) and answer questions.
Attend community events- This can range from attending a local board meeting of home owners to having a small booth at a farmers market. Wherever you attend make sure it is complimentary to your niche. There are many different ways to share your expertise in order to bring in more business. The first big step is just committing yourself to real estate marketing in the niche where you have the most passion. To your success.

5 Digital Marketing Mistakes and the Ways to Avoid Them

Over the past few years, the digital world has gone through a lot of changes. Therefore, you need to follow unique and creative marketing techniques in order to attract your desired audience on the internet. In other words, your digital marketing strategies should be effective enough to produce an impressive return on your investment. After all, you don’t want to end up wasting your hard-earned money. Given below are some of the common mistakes that you must avoid when it comes to digital marketing.

1. Underselling Your blog or site

Today, almost every business can benefit from a website. In fact, it is one of the necessities for today’s businesses. The World Wide Web has more than 1.5 billion websites, which is why it is difficult for new websites to attract visitors.

Therefore, if you want to gain some traffic and earn some revenue, we suggest that you take your time to promote your website. For this purpose, you need to invest in Search Engine Optimization and hire the services of writers to produce quality content for your web pages. If you don’t take these steps, you won’t get anywhere.

2. Not attracting the right type of visitors

Even if you are getting a lot of visitors, you cannot make them purchase your products or services. What you need to do is attract visitors from your target market. Therefore, it is important that you follow digital marketing strategies that will grab the attention of online visitors that will be interested in your products and services.

So, what you need to do is re-evaluate the platform where your advertisements are being shown. Apart from this, your marketing communication must be more appealing for your target audience.

3. Having Unrealistic expectations

You need to have a long-term strategy as a systematic approach when it comes to digital marketing. So, what you need to do is create an outline of the goals based on a short and long term. But you may not want to set unrealistic goals or you may end up overestimating the results. For instance, if you are expecting more than 500,000 visitors during the first month of launching your website, you are having unrealistic expectations.

Similarly, you may not want to expect all of the visitors to buy your products and services. The actual ratio will be a fraction of the number of visitors you will be getting.

4. Using Clickbait

If you want to improve customer engagement, don’t use clickbait. Basically, this type of content is designed to appeal to a lot of visitors but does not offer any real value. This type of practice will have a negative impact on the reputation of your brand. As a result, you will lose your credibility with the passage of time.

So, what you need to do is follow best practices and wait for the results patiently. The content you post must be high quality and provide value.

5. Investing in the wrong Resources

You must have the right type of resources in order to satisfy your digital marketing needs. If you don’t have the right set of tools and other resources, your digital marketing campaigns won’t give you the desired results. So, make sure that your staff is well equipped in order to run your campaigns on the internet.

In short, we suggest that you avoid these common digital marketing mistakes in order to achieve success in the world of the internet.